Aquarium in Dubai Mall
Only three weeks are left to the 13th edition of Dubai Summer Surprises (DSS). Organizer has announced that region’s biggest summer event will run this year from June 17 to August 7.
Dubai Summer Surprises is the hot weather counterpart of the Dubai Shopping Festival. For nine weeks, there are special events in all shopping malls with themes changing weekly. Over 6000 retail outlets are expected to participate in the promotion this year.
Mall of the Emirates, Dubai
The campaign, titled ‘Summer Deals 2010′, will cover Dubai Summer Surprises, Ramadan, and Eid-Al-Fitr, providing shoppers an opportunity to make the most of shopping offers across outlets and malls in Dubai. It will also give retailers the chance to reach out to hundreds of thousands of shoppers that visit Dubai during DSS. The summer extravaganza attracted around 2.2 million visitors in 2009, resulting in a consumer spending of Dhs 3.37 bn (almost $ 1 bn). Clothes and fashion accessories, perfumes and cosmetics, electronics, watches, and toys were the top five buys for shoppers.
According to recent CB Richard Ellis report, Dubai is the second most preferred retail destination for international retailers after London.
Burjuman Mall, Dubai
All hotels in Dubai offer a variety of discounted packages for all shoppers who want to make a holiday out of it. And if you are a real shopaholic you won’t mind melting as soon as you exit your favorite Mall, ‘cause from head to toe you’ll be covered with all that cool stuff!
Festival City Mall, Dubai