2011 May | shoeRA.com

May, 2011

NEW LOOK: Real People Campaign 2011

New Look’s latest advertising campaign sees real people taking centre stage as opposed to the regular models seen in such fashion shoots. Looking to bring the girl from next door to the forefront of the campaign, one lucky lady from the Middle East will be offered the chance to star in the next campaign.

Everyday girls and boys have been scouted from the streets and New Look stores across the UK, and for the first time ever, someone from the Middle East region will be handpicked to join the line up as a New Look girl in the UK-shot campaign taking place this summer.

On Thursday 9 June, Friday 10 June and Saturday 11 June, New Look will be hosting casting sessions, to find the brand’s own fresh talent, in three different malls across Dubai. Thursday’s will take place in Mirdif City Centre, Friday’s in Dubai Marina Mall and Saturday’s in the Oasis Centre.

New Look will be inviting style savvy ladies aged 18 – 40 and regardless of colour, size or nationality, to come along between 2pm and 10pm to strut their stuff and strike a pose. The winning woman chosen to represent the Middle East will be jet setting to London the first week of July to shoot the campaign which will appear in New Look store windows, international glossy magazines and billboards across the UK and internationally.

The “real” New Look models used so far in the campaign, launched just last month, have come in every shape, from size 6 to 16, with each of the girls and boys being chosen for their distinct style and attitude; everyday style icons walking the streets. It is hoped the campaign will inspire people to be proud of their individual style and embrace fashion, shedding the stereotypical image of what a catwalk or clothes model should look like.

Miles Young, general manager of Landmark International, New Look’s retail partner in the Middle East, said: ‘We are very excited about New Look’s new advertising campaign. And delighted that New Look has chosen to incorporate someone living in the Middle East into the ‘Real People’ campaign, we are looking forward to selecting the girl next door from the region who loves our brand and can inspire others with her own unique style. I hope the campaign continues for seasons to come!’

Calling all ladies who love all things fashion, New Look is looking for a woman with unique flair, individual style and positive energy. Is this you?

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30
May 11

SHOES OF THE DAY: Patent Pumps by Victor&Rolf

Going back to 70′s with high-waisted pants, prints, stripes, polka dots and bright colors would be impossible without pumps like these! Retro style in contemporary form!

I simply love these Victor&Rolf white patent pumps, peep toes, chunky high heel and tassel detail.

Details:

- 120mm Rubber sprayed high heel

- 30mm Rubber sprayed platform

- Leather innersole and lining

- Calf

- Price € 722.58 / AED 3,800 INCLUDING SHIPPING TO UAE

- Available online in selected sizes at LUISAVIAROMA.COM!

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29
May 11

STERLING STYLE ACADEMY: Becoming a Styling Expert

Last weekend I had a pleasure to attend one of the Sterling Style Academy courses about colors, styling and shopping. It was a girlie weekend devoted to learning theory behind harmony and good image. Sonia, Ferosa and I had so much fun!

I loved the eye sharpening part and it felt really good learning the facts behind the pure intuition and feelings that we are driven by.

The most amusing was cutting the magazines, sorting colors in categories and dressing up celebrities according to their color code. I felt like little girl again, playing the popular “dress up Mizza” game that consisted of cutting clothes for a paper doll called Mizza.

Dramatic combinations were my specialty and the most difficult thing was to find a man dressed in romantic style. No wonder romantic guys are so hard to find, somebody must tell them they’re needed!

So, if you need help to learn what is your own color code, which colors you should wear, what to buy and which pieces from your closet to discard, drop me a line:

styling [at] shoeRA [dot] com

Let’s meet, have a cup of coffee and get you on the right course right away!

If you’re interested in taking a 3 day course with Sterling Style Academy, here are the dates:

Dubai: November 2 – 4, 2011
Registration close: October 3, 2011

London: July 23 – 25, 2011
Registration close: July 1, 2011

New York: June 29 – July 1, 2011
Registration close: June 6, 2011

Los Angeles: July 14 – July 16, 2011
Registration close: June 22, 2011

San Francisco: July 6 – July 8, 2011
Registration close: June 17, 2011

New Student Tuition Fee: USD $2497

Returning Student Tuition Fee: USD $1947

Daily Program Schedule: 10:00 a.m. – 4:30 p.m. with assignments to be completed in the evenings.

To register and make your investment today, click here.

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26
May 11

NEW SHOE SHOP: Steve Madden is Here!

AED 299

America’s most popular shoe designer, Steve Madden brand was launched in Dubai last month. The newly acquired Steve Madden has become the ninth brand under Shoe Mart International, the footwear division of Landmark Group.

AED 299

The lavish launch party was held at the Westin Hotel Mina Seyahi. An exciting fashion show was featured providing guests with an opportunity to view the Spring/Summer 2011 collection. The Steve Madden US team flew to Dubai to be part of the Launch celebrations.

Positioned as a bridge between hi-street and luxury, the brand will target women between 16-40 years and will offer a cutting-edge range of fashion forward, of-the-moment designs across footwear and a variety of accessories.

AED 279

Shoe Mart International has already opened Steve Madden stores at The Dubai Mall and in Mall of the Emirates. A further four Steve Madden stores will open, including stores in Al Wahda Mall and Centrepoint Marina in Abu Dhabi, Al Jimi Mall in Al Ain and Asmakh Mall in Qatar.

AED 279

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24
May 11

SHOERA PRESENTS: Achraf Amiri, Illustrator

In my infinite internet galaxy wanderings, I ran by chance to these fantastic illustrations by young and extremely talented Achraf Amiri.

Born in Brussels in 1988, Achraf Amiri is a young creative-minded person who loves to express himself in various artistic ways. Studied at Sint-Lukas Brussels, Amiri is Art Director and Graphic Designer, especially Illustrator, currently living and working in London, UK.

Inspired by the fashion and by the world around him, Amiri interpret always his works with the self-reflection. Going on the macabre to the pure irony, Amiri’s illustrations are more than simple drawings. They procure real emotions.

Maybe is he a wizard, a little bit morbid, a little bit romantic, a little bit sexual … His illustrations have the impact of a magic potion that effects to the senses of heart, transporting all people in his fairy-fashion world, overflowed by fantasy full impulses.

Achraf answered some questions for us:

What triggers your inspiration?

AA: Spontaneity of colours, shape and emotions.

Technique you use in work?

AA: Markers in a fast way (kind of sketch)

Recent exciting fashion project?

AA: Limited collection of bags for SUCCESS MODELS agency.

Who are your clients?

AA: People & organizations into the fashion world. But also divers customers.

Who you’d like to work with?

AA: All creative ones, I’m very open in collaborations.

Message you wish to send?

AA: Just open your eyes and be free with self-expressioning

Favorite color?

AA: Magenta

Favorite city?

AA: I believe it will be New York, even I never went

Favorite designer?

AA: Gareth Pugh

Favorite celebrity?

AA: Lady Gaga for her performances

You respect

AA: My parents

You despise

AA: The misery & ignorance

Plans for the future

AA: More and more success with my passion of illustrating.

Exhibition in Dubai?

AA: Looking forward, yes!

I’m also looking forward to that exhibition! And if you’re intrigued don’t miss to visit Achraf’s blog: www.achrafamiri.blogspot.com and to commission a job email to:

a_achy [at] hotmail [dot] com

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23
May 11

SOLD: Jimmy Choo Bought by Labelux

Luxury goods group Labelux has bought Jimmy Choo. Although official figures have not yet been released, it is thought to have been sold for £525.5 million. The label’s former owners TowerBrook originally purchased the company for £225 million in 2007.

“I am immensely proud of all we have achieved over the last 15 years and delighted we are to be part of Labelux, a partner [that] I know shares our values and passion and [that] seeks ambitious growth in the luxury industry,” Mellon toldWWD. “This is wonderful news for the women who are, or who aspire to become, part of the Jimmy Choo lifestyle.”

Labelux, which also owns Bally, plans to help the footwear brand expand in Asia – a fast-developing market.

“Labelux is really complementary to Jimmy Choo with its focus on luxury fashion, accessories and jewellery,” said Jimmy Choo ceo Joshua Schulman. “We look forward to partnering with them on our [aggressive] growth plans.”

Source: Vogue

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22
May 11

DUBAI’S FASHION HOTELS: Facts or Fiction

These days Dubai is in the center of fashion attention. Stories about fashion hotels and celebrities are flying around making us wonder which part of it is true… Or all of it is just a good old marketing trick.

Famous hotel heiress Paris Hilton is in town as we speak, hosting OKKU‘s second birthday and doing photo-shoots for local fashion magazines. It is really the last moment for Paris to stop partying and get her hands on designing.

At the same time Michel Adam, president of Fashion TV signed an agreement for a hotel project with Mohammed Al Habtoor, Vice-Chairman and CEO of Al Habtoor Group. The five-star hotel‘s exterior will broadcast Fashion TV highlights round the clock via 100-meter LED screen.

The 200 rooms will be equipped with the most sophisticated technologies, will have access to Fashion TV’s 30 channels, as well as to the biggest Fashion DVD library in the world, offering 50,000 DVDs on the history of fashion. It will also include a wide variety of restaurants, lounges, nightclubs, spas and cinemas.

Then just a couple of months ago the ruler of Dubai, His Highness Sheik Mohammed bin Rashid Al Maktoum personally wrote to Victoria Beckham and supposedly offered her jaw-dropping £25 million to design a luxury ‘fashion hotel’ at the Isla Moda (one of the World islands). Her decision is still unknown, but since she’s expecting a fourth baby while being busy with her own fashion label I seriously doubt it.

And finally, Elie Saab famous Lebanese designer will design a boutique hotel bearing his name at the Tiger Woods Dubai complex in Dubailand. “The interiors will be a reflection of my personal lifestyle,” said Saab. The AED 600 million hotel will include 89 suites, 14 bungalows and a 10,000 sq. ft. swimming pool. His associate on the job will be no one else but Brad Pitt! He doesn’t have any architectural education yet, but “architecture and design are his lifelong love” (I always knew he was the one for me!)

After Versace, Armani, Gucci, Christian Lacroix and Bvlgari I can’t see how Dubai can get any better!

Sourcea: emirates 24|7; mirror; gulf news

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21
May 11

8 ITEMS YOU MUST HAVE FOR THIS SUMMER: Summer Time

This summer, I am sure that you would like to buy things that you could wear through all the coming sessions. Well, this upgrade could be for the whole year even!

Go for an infinite joy that we selected only for you!!!

Top - hm.com – stripes that you can wear with anything

Yasmine Sequins Shrug - frenchconnection.com – sequins to light up your day

Elie Saab – Wide Leg Trousers - boutique1.com – wide leg trousers look elegant if worn even with a white t-shirt.

Sandals Women – giuseppezanottidesign.com – black is back, so go for a pair of nice black sandals and you can wear them all year long.

Fashion City Bag with Flap – zara.com – Accessory to pop up, to make every day count

Large Yellow Orchid Clip – topshop.com – Yellow flower just to have one

Sunglasses - hm.com – The Beatles are huge this summer

Yellow Shorts - Resort Collections – harpersbazaar.com – love this item, even if it doesn’t look good on me

Happy Summer!

Love ShoeRA

by shoeRA style consultant Kristina

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20
May 11

STYLISH SPORTY: Alexander McQueen for Puma

Something absolutely comfy and sporty - Alexander McQueen sneakers for Puma!

Highlighting the AMQ SP11 seasonal theme of ’Fight or Flight’ is the graphic pack Eagle Leap.

Here’s a Women’s Exclusive style, the satin upper features a bold and impactful Eagle screenprint across the vamp and quarter panels. Finished with Full Grain leather collar and facings and leather lined. The sole is simple, cold commented side stitch construction.

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18
May 11

MOSCHINO TRUNK SHOW: Pre-Fall Collection at Bloomingdale’s Dubai Mall

Last night MOSCHINO CHEAP AND CHIC trunk show was a true joy for the eyes.

Pre-Autumn/Winter 2011 Collection is simply wonderful! Stripes, dots, colorful stockings, perfectly cut dresses and rain coats, fantastic details of beads, buttons and stitched-on purses left us amazed.

Shoes…patent mid heel with flower detail in black and red color would be in the “must have” category, but the other styles would not be my cup of tea…

Prevailing colors, my favorite – red, green, black and white of course.

This collection will be available from August at Bloomingdale’s department store in Dubai Mall.