In addition to the story about Dubai’s fashion hotels, Middle East has got another jewel but this time it is in Kuwait City. The first Hotel Missoni in the Middle East was formally open on May 25th in collaboration with The Rezidor Hotel Group, one of the fastest growing hotel companies worldwide.
The event was attended by a host of VIP’s including three generations of the Missoni family; Rosita Missoni, Rosita’s daughter Angela, Creative Director of the Missoni fashion brand and Teresa Missoni, Rosita’s granddaughter. Missoni is one of Italy’s leading fashion houses, recognized throughout the world for its distinctive fashion and design, striking colours and use of pattern. Read Missoni family story here.
Each Hotel Missoni is unique in its design, reflecting the local style and culture. For Hotel Missoni Kuwait Rosita took her inspiration from the dazzling hues of the Arabian Gulf, the golden sands and the year round sunshine.
Designed for people who share a passion for fashion, comfort and design, further Hotel Missoni’s are planned around the world.
“The Middle East is a key market for us in terms of development; Hotel Missoni Kuwait is a wonderful addition to the growing Rezidor portfolio. We have a long history here so it seems fitting that our first Hotel Missoni in the Middle East should open in this location. We are committed to the long term development of this brand and will continue to focus on opening in key cities and beach front locations” said Kurt Ritter, President and CEO of Rezidor Hotel Group.
Rezidor Hotel Group’s subsequent collaborations with Missoni include Hotel Missoni Jebel Sifah in Oman scheduled to open in 2013, Hotel Missoni IIha de Cajiba in Brazil and the recently signed Hotel Missoni, Antalya in Turkey.