Fashion Forward (FFWD) is a fashion movement which provides a platform and a progressive direction for fashion in the Middle East. As a biannual event, delivered by marketing agency Brag, FFWD’s first edition took place at Madinat Jumeirah from 26-29 April, second edition will take place from in October 2013.
Fashion Label WHYESSE was born in 2005 by Uzbekistan-born Yokut Schmid currently living and working in Dubai.
WHYESSE creates innovative concepts carrying forth the wealth of oriental culture and complementing the wearer of both traditional and contemporary preferences.
For more amazing photos by Ziad Shrayteh click HERE!