It’s an exiting new collection coming from Jimmy Choo house of luxury. The name CHOO.08O takes its inspiration from the brand’s creative centre in London. With the design studio positioned on the longitude of -0.08O, CHOO.08O refers to a new orientation, a shifting dynamic that pivots the alignment from that of the high heel to a new centre of gravity, one with a greater sense of movement, freedom, and a new energy. This numerical reference codifies the inspiration in London and reaffirms the city’s dynamism as the heartbeat for this new aesthetic.
“I love feminine silhouettes, and Jimmy Choo has become synonymous with the iconic stiletto which we continue to reinterpret with every collection. I know, from my own busy life, and from speaking to other women, that we also crave that same glamour and attitude in shoes that we can run around in all day, which is why I created the CHOO.08 Omood.” – Sandra Choi, Creative Director.
All these shoes and bags are on my wish list… There’s actually many more but I had to narrow down the selection. If this makes you curious, visit Jimmy Choo in Dubai at Mall of the Emirates and The Dubai Mall; in Abu Dhabi at The Galleria; in Bahrain at Al Aali Mall and in Riyadh at Centria Mall.