Il Gufo is a leading Italian luxury clothing brand for children, specialized in designing, producing and distributing unique, high quality collections for children from 0 to 14 years. Last week Il Gufo launched Autumn/Winter 2014-2015 collection. It was lovely in store event full of kids, fun, games and gifts. I started attending children themed happenings, as you can see, and here are some photos to give you idea how lovely store Il Gufo is with all those cute little shoes and clothes for girls and boys.
Raised from small artisan beginnings, Il Gufo today is an international company based in Asolo with distribution channels in more than 30 countries, through flagship stores and multibrand channels, sold in the best department stores worldwide. Their primary goal is the quality of each item and the craftsmanship care of all the stages of production. As a matter of fact, from the very first handmade bibs to today’s more intricate creations the values inspiring Il Gufo have remained unchanged: quality of the materials, attention to details, exclusivity of manufacturing. And the children at the center of all our activities: Il Gufo, Children dressed as children.
“I founded Il Gufo in 1980 when my 3 children all under 5 years old were going to kindergarten. I, while waiting for them to come home, amused myself with my sewing machine by making bibs and “jabots” with collars edged in all colours. Working in a big glass-house, surrounded by the green Asolo hills, I watched the initial results double from season to season. After a few years we needed more space and we were very lucky in finding a fabulous site which we prepared in the same style as our previous “nest”. With sales continually increasing every season we have now grown to a substantial size. We pride ourselves on producing unique hand-made articles with the same care and skill as before. We ensure the highest quality, which has always been our trademark. We use almost exclusively natural fibers and carefully selected fabrics which often receive special finishing and are specially dyed for us with highly imaginative colours and refinements. The products are designed and realized right in front of our eyes”. Giovanna Miletti, President and foundress
The highlight to compliment the event was the Il Gufo “Design your dream dress project”, a program engaging the young fashionistas to create their dream outfit. Each child received a blank silhouette sheet and crayons to create that masterpiece. The “Design your dream dress project” will run until 31st December 2014 and the winner will get an opportunity to see the winning outfit produced in Italy and exhibited during the Pitti Bimbo 2015, children’s wear Expo in Florence, Italy.