America’s most popular shoe designer, Steve Madden brand was launched in Dubai last month. The newly acquired Steve Madden has become the ninth brand under Shoe Mart International, the footwear division of Landmark Group.
The lavish launch party was held at the Westin Hotel Mina Seyahi. An exciting fashion show was featured providing guests with an opportunity to view the Spring/Summer 2011 collection. The Steve Madden US team flew to Dubai to be part of the Launch celebrations.
Positioned as a bridge between hi-street and luxury, the brand will target women between 16-40 years and will offer a cutting-edge range of fashion forward, of-the-moment designs across footwear and a variety of accessories.
Shoe Mart International has already opened Steve Madden stores at The Dubai Mall and in Mall of the Emirates. A further four Steve Madden stores will open, including stores in Al Wahda Mall and Centrepoint Marina in Abu Dhabi, Al Jimi Mall in Al Ain and Asmakh Mall in Qatar.