Out&About Style

FASHION FORWARD DUBAI: Season 4 Day 2 Highlights

Fashion Forward, DAY 2 brought more locally flavoured fashion on the runway. Here are highlights as seen by shoeRA. The best was famous Zareena with her rich fabrics, vivid colours, oversized chandelier earrings and hairdo’s, followed by Dany Tabet, Tahir Sultan, Hasan Hejazi and Taller Marmo. Endemage showcased collection too but didn’t make this edit…


Out&About Style

FASHION FORWARD DUBAI: Season 4 Day 1 Highlights

Fourth Season in a row Fashion Forward aka FFWD takes place in Dubai’s Madinat Jumeirah, from 4th to 6th October 2014 coinciding with Eid Al Adha holidays here in UAE. For many this turned to be perfect timing since most of the offices are closed, however for some it wasn’t that great because short […]

Out&About Shoes

SHOE ATELIER: Shoe Making Live Experience at Level Shoe District, The Dubai Mall

From mid-September, Level Shoe District will launch ‘Shoe Atelier’ – a two-month long in-store campaign highlighting the beautiful craftsmanship behind its new Autumn/Winter 2014 collections.


With inspiration taken directly from the ateliers of some of the world’s most recognised designers, Level Shoe District will transform itself into a walk-through engaging […]

Out&About Shoes

UNITED COLORS OF BENETTON: Styling Session With Lana and Ana of shoeRA


Accessories are very important!

Last weekend we had so much fun at our own Benetton styling event. My baby Lana was an unstoppable explorer of the Dubai Mall store and customers entertainer for those two hours that we hosted. Everyone was interested in […]

Out&About Style

WRITING A FASHION HISTORY OF 21st CENTURY: Cruise 2014/15 CHANEL show in Dubai

CHANEL The Island Dubai 05

There was a quote from the Gladiator movie that I liked and remembered – “What we do in life, echoes in eternity”. I believe both Karl Lagerfeld and city of Dubai live by this saying. On May 13th they joined in a historical venture and […]