On March 20th at 7pm sharp, Symphony, The Dubai Mall revealed the new creative campaign in collaboration with local Emirati artist, Moaza Matar. The installation, which features two spectacular windows and “pop up” sketches throughout the store, was created to compliment the new Spring/Summer 2011 creative campaign, forming a multimedia in-store installation – The Garden of Symphony: Spring/Summer 2011.
Using canvas, paper laser-cut 3D butterflies, flowers and the actual dresses; artist Moaza Matar has transformed the store windows into a symphony of nature and art – the dresses feel as if they have been brought to life. They are asking you to wear them.
Philanthropy is extremely important to the Symphony concept, as such, they wanted to support World Downs Syndrome Day (March 18th 2011) and the activities such as The Downs Syndrome Walkathon which took place at The Dubai Mall by donating 5% of all sales made at Symphony on the 20th and 21st of March 2011 to The UAE Downs Syndrome Association. The total of 15,000 DHS for The UAE Downs Syndrome Association in support of World Downs Syndrome Day was raised!
Organic fresh juices and soft drinks were provided by Social House and guests treated themselves to Sweet Stuff Dubai’s irresistible cupcakes and cakepops which featured The UAE Downs Syndrome Association logo and were displayed on quaint vintage crockery from The British Tea Party.
The Symphony emblem has been transformed into a floral centrepiece. Spring has officially sprung at Symphony.
Symphony also revealed its new in-store magazine, The Symphony Edit: Spring/Summer 2011 which features exclusive designer interviews, inspirations behind the latest collections and all of the hottest trends for the new season. The complimentary magazine is available in-store at Symphony, Ground Floor, Fashion Avenue, The Dubai Mall now.
Some very distinguished guests were there to magnify the event even more…
Simone Heng with a friend
For more pictures visit shoeRA Facebook album